The Next Great Game

Netflix Kills Plan For Video Game Rentals


Netflix CEO Reed Hastings delivered some news on Wednesday that’s sure to disappoint gamers.

During the company’s quarterly earnings call, Hastings said that the company has axed plans to offer video game rentals as part of its DVD-by-mail subscription, according to a tweet by AllThingsD’s Peter Kafka.

The possibility of a video game offering was proposed last September, along with the bombshell announcement that the company would spin off its DVD business into a separate business focusing solely on by-mail rentals. The new site, which would have been called Qwikster, would also have offered a premium subscription plan with an option for Wii, PS3 and Xbox 360 game rentals. The proposal was immediately and severely panned, and Netlfix put Qwikster to bed in October.

Despite the quick death of Qwikster, Netflix continued mulling the idea of renting popular video game titles, according to an email correspondence between SplatF’s Dan Frommer and a Netflix rep. Now, however, that idea is officially dead, too….

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  1. Holly

    February 3, 2012 at 9:28 pm

    It seems as though Netflix went back on most of the changes that they promised they were going to introduce to their subscribers, except for the price increase of course. I’m not bothered by it though because I went with the free trial of Blockbuster @Home instead of Netflix because they already offer video game rentals as well as streaming and DVD/Blu-ray rentals by mail. One of my old co-workers from DISH, who I still talk to, has been waiting to hear when Netflix would start renting video games, but it looks like he’s going to be disappointed. After this news, I’m sure he’ll make the decision to switch to Blockbuster @Home because he’ll get more than he already does with Netflix and he’ll pay less since it’s only $10 a month.

  2. SfreacK

    February 3, 2012 at 11:45 pm

    At this point the. Est thing about Netflix is the streaming to consoles. Too bad they are not going the game rout.

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