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Netflix Kills Plan For Video Game Rentals
- Updated: January 26, 2012
Netflix CEO Reed Hastings delivered some news on Wednesday that’s sure to disappoint gamers.
During the company’s quarterly earnings call, Hastings said that the company has axed plans to offer video game rentals as part of its DVD-by-mail subscription, according to a tweet by AllThingsD’s Peter Kafka.
The possibility of a video game offering was proposed last September, along with the bombshell announcement that the company would spin off its DVD business into a separate business focusing solely on by-mail rentals. The new site, which would have been called Qwikster, would also have offered a premium subscription plan with an option for Wii, PS3 and Xbox 360 game rentals. The proposal was immediately and severely panned, and Netlfix put Qwikster to bed in October.
Despite the quick death of Qwikster, Netflix continued mulling the idea of renting popular video game titles, according to an email correspondence between SplatF’s Dan Frommer and a Netflix rep. Now, however, that idea is officially dead, too….